GA4 & GTM advice Measure what matters


Aditya Swami

Hey! I’m Aditya Swami.

I am based in Sydney, Australia and lead the media department at Neo Media World Australia. I have been helping clients get the most out of Google Analytics and Google Tag Manager since 2012.

My goal is to help you measure what matters and make great decisions by providing you clear, concise and actionable GA4 and GTM advice.

I hope you find the content useful, and thank you very much for reading!

I also post regularly on this topic on LinkedIn. Reach out to me if there’s anything I can help you with or if you simply want to connect.